UNLEASHE YOU PHOTO CAMPAIGN 2019
PHOTO CAMPAIGN IN PARTNERSHIP WITH BOO2BULLYING
ABOUT THE CAMPAIGN
We carry our labels – that society has given us or that we give ourselves – as irrevocable truths. How we identify ourselves is a choice we can make. Keep the labels you like. Let go of the ones you don’t, because labels do not define you. YOU DEFINE YOU!
This partnership with Boo2Bullying has an expressed goal of expanding awareness and leveraging the virality of social media to generate broader audience engagement. In this bold, artistic photography series, we represent the strength and the power to create massive impact. Over 100 supporters and influencers participated in the photo campaign on Instagram with a combined audience reach of over one million.
We aim to spread more love and kindness.